Has City Cast invented a new model for delivering local news?
The Business of Content with Simon Owens
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The Importance of Local Ads
I see a lot of companies like this where they have some centralized ad thing even though they're doing local stuff. How do you know it's local advertisers if you don't have someone on the ground on the ground with that community? I think we can actually kind of leverage our local teams to assist in that maybe they wouldn't own the entire experience because they aren't ad people but we have already seen them build connections in Salt Lake for example. They've reached out to city cast then about running ads as they've had a positive connection with the people who are making the audio and the newsletter that they love.
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