Product Market Fit

Ep24: The Tactical Guide to Product Launches; w/ Mary Sheehan (Adobe) — Product Market Fit podcast

Apr 25, 2023

41:28

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Episode notes

Introduction

2min

Adobe Head of Product Marketing for Lightroom

3min

How I Become a Product Marketing Expert

2min

The Importance of Product Marketing at an Early Stage Startup

3min

How to Launch a Startup at an Event

4min

The Relationship Between Go-to-Market and Launches

3min

How to Launch and Release a Product

2min

How to Launch a Tier One Launch

2min

The Role of Market Research and Customer Feedback in the Launch Process

2min

10.

How to Launch a Successful Product

2min

11.

Metrics and Data for Startup Launches

2min

12.

How to Launch Successfully

2min

13.

How to Promote and Market a Launch

2min

14.

The Future of the Digital Ads Industry

3min

15.

AI and Product Marketing

2min

16.

How to Stay on Top of Everything

2min

17.

How to Launch a Product

3min

In this episode, I speak with Mary Sheehan, author of the Product Launches book, host of the Women in Product Marketing podcast, and a renowned product marketing leader with an impressive track record at Adobe, Google, NextRoll, and others.

We take a deep dive into the world of product marketing, exploring the role of product marketing managers, the product launch process, and essential metrics for measuring success.

We also discuss common pitfalls and mistakes that startups encounter during the launch process and cost-effective ways to launch products.

Don't miss out on this informative and engaging conversation. Tune in to learn more! Mentioned Acronyms: - PMM: Product Marketing Manager. - PRD: Product Requirments Documents.

Timestamps: (00:00) Intro

(02:13) What is product marketing?

(03:15) Mary's current role at Adobe Lightroom

(05:01) Getting in the Field of Product Marketing

(08:32) Successful elements of product launch

(10:12) The 10% rule of internal communication

(11:07) The Power of Events in Product Marketing

(13:50) Go to Market and Product launches: what are the differences?

(20:41) How PMM can help in market research

(22:58) The launch fails

(24:30) Measuring success - metrics to look for

(27:08) The successful launch of Instacart

(28:51) Cost-effective ways for product launching

(31:25) How the digital ads industry is moving forward?

(34:02) How AI is changing product marketing

(36:05) Lightning round Guest contact info: linkedin.com/in/maryshirleysheehan productlaunch.pro

Sponsor: This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠grwth.co⁠.

Get in touch with Mosheh:

⁠linkedin.com/in/moshehp ⁠⁠twitter.com/MoshehP hello@pmfpod.com ⁠⁠www.pmfpod.com

Previous episodes on Product Launches: Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit

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