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Ep24: The Tactical Guide to Product Launches; w/ Mary Sheehan (Adobe) — Product Market Fit podcast
Product Market Fit
The Relationship Between Go-to-Market and Launches
Launch is a moment that might drive the go-to-market strategy for the year. People mistake launching with go- to-market, but launch is one component of your go- To-Market and there's lots of other pieces that need to be put in play. I joined this company called Social Chorus before working at Adobe. It was about 12 features that were really meaningful and impactful to the customer. We came up with some great messaging and made it into a proactive post launch moment.
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