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Ep24: The Tactical Guide to Product Launches; w/ Mary Sheehan (Adobe) — Product Market Fit podcast

Product Market Fit

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Adobe Head of Product Marketing for Lightroom

Product marketing is often a misunderstood role or changes definitions from company to company. I see product marketing really as the GM of the business, end to end. Part of my job is making sure that we really deeply understand the audience that we're serving. There's never a real set schedule; you're working with all these different teams. It's a really fun job and a really fun position.

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