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Ep24: The Tactical Guide to Product Launches; w/ Mary Sheehan (Adobe) — Product Market Fit podcast
Product Market Fit
The Future of the Digital Ads Industry
With creativity, sometimes your budget can go farther than what you have in terms of the impact. So whether it's some creative video that might go viral or get some play on social media, another thing that I think you mentioned is leverage the customers that you have. If you launch something in beta and now you're launching it publicly, get some case studies of those beta customers and the successes that they've seen,. publish those along with the launch.
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