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Ep24: The Tactical Guide to Product Launches; w/ Mary Sheehan (Adobe) — Product Market Fit podcast
Product Market Fit
How to Promote and Market a Launch
Use your existing channels. Do not forget about email. Creating content like white papers and webinars is still a really highly effective way to actually get the word out. And then having a lighter scale event. It doesn't just have to be this launch moment. How can you repurpose a lot of the launch elements that you're creating to then have this more holistic go to market strategy?
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