2min chapter

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Ep24: The Tactical Guide to Product Launches; w/ Mary Sheehan (Adobe) — Product Market Fit podcast

Product Market Fit

CHAPTER

The Role of Market Research and Customer Feedback in the Launch Process

Market research and customer feedback is so important. PMM's also play a really critical role with things like persona development,. insight, other research that can really help buoy the entire organization. So I think it's really important throughout the launch process.

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