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Ep24: The Tactical Guide to Product Launches; w/ Mary Sheehan (Adobe) — Product Market Fit podcast
Product Market Fit
How to Launch a Successful Product
Not all startups have necessarily a PMM. Not defining their audience is critical for understanding how you're going to market. Tying it back to the ultimate impact, I think is something. Why are we doing this? What is the point that we're actually doing this launch? And so just really being crisp on that, not just the demographics, but what role do they play at a company?"
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