The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson

Dec 23, 2022
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ADVICE

Speed to Lead

  • Prioritize speed-to-lead to convert prospects faster.
  • Respond quickly and track lead response times, aiming for under five minutes.
ADVICE

Sales & Marketing Alignment

  • Align sales and marketing messaging for a seamless customer experience.
  • Leverage tools and feedback loops, testing and iterating for continuous improvement.
ANECDOTE

Mexico Expansion

  • Samsara expanded into Mexico by starting small, understanding local nuances, and adapting their product and messaging accordingly.
  • They tested product-market fit before significant investment, learning valuable lessons about market entry.
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