

SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson
Dec 23, 2022
AI Snips
Chapters
Transcript
Episode notes
Speed to Lead
- Prioritize speed-to-lead to convert prospects faster.
- Respond quickly and track lead response times, aiming for under five minutes.
Sales & Marketing Alignment
- Align sales and marketing messaging for a seamless customer experience.
- Leverage tools and feedback loops, testing and iterating for continuous improvement.
Mexico Expansion
- Samsara expanded into Mexico by starting small, understanding local nuances, and adapting their product and messaging accordingly.
- They tested product-market fit before significant investment, learning valuable lessons about market entry.