SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson
The Official SaaStr Podcast: SaaS | Founders | Investors
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Scaling a Business
When launching new products, rethink all of the metrics that you are going to use to measure success. Be realistic that you need a cushion to hit your growth goals. Get local knowledge, but global leverage. Understand everything about the customer and then question any assumptions that you're making when you're entering into those new markets.
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