The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Scale Your Pipeline Effectively

At SAMSARA, our telematics and safety products found a huge market here in the US. We wanted to test out if we had the right product market fit before going in with a big investment. Don't assume that what you do in one region doesn't work in another. Having a framework for how you enter new geos can help you.

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