SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson
The Official SaaStr Podcast: SaaS | Founders | Investors
00:00
How to Scale Your Marketing
At Samsara, we started by solving the one problem our customers had around meeting telematics in their vehicles. As we kept working with our customers, they started telling us about other problems they needed help with. This was how we started building out our roadmap for new products. And along the way, we had a few lessons learned on how to scale our marketing to support this.
Transcript
Play full episode
