SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson
The Official SaaStr Podcast: SaaS | Founders | Investors
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Samsara CMO: Three Lessons From Building a Marketing Engine to Grow Pipeline From Millions to Billions
Sarah Patterson is CMO at Samsara, a company that makes telematics and safety devices for physical operations companies. At Salesforce, she helped launch several products and scaled the company's customer service product line called Service Cloud from under 700 million in ARR to over 5 billion in revenue when she left. She shares three lessons on how to build a marketing engine to grow pipeline From millions to billions.
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