SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Scale Your Marketing Stack
The more tightly aligned you can be across what your sales teams are saying with what you are putting out in your messaging, the better your outcome. A strong feedback loop is absolutely critical. When starting anything, test it out first, whether it is a new tool, a new message, or a new tactic. And then focus on scaling what works best.
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