NN/g UX Podcast

5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)

Dec 4, 2020

26:53

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Highlights

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Episode notes

How Do Manipulinks Work?

02:49

Is There a Pandemic Slash?

04:40

UX Certification - Kate Moran

01:44

Introduction

2min

The UX Metrics and ROI Report

2min

How Do You Define ROI?

2min

UX Metrics and Collecting ROI

4min

Is There a Way to Communicate ROI?

3min

The Culture Around Metrics in UX

3min

What Gets Measured, Gets Managed

2min

How Do Manipulinks Work?

3min

Is There a Pandemic Slash?

5min

10.

UX Certification - Kate Moran

2min

How do you evaluate the impact of UX work? As the world faces another bout of pandemic lockdowns, UX teams are finding themselves in a tough position of justifying their work to business decision-makers. Kate Moran, Senior UX Specialist at NN/g, shares insights from her recently published report on UX Metrics and ROI (return on investment) and offers advice on how to prove your worth. In this episode, we cover: what ROI is and why it matters, avoiding common pitfalls when calculating ROI, and how to stay growth-oriented without harming long-term business strategy.

Resources cited in this episode:

UX Metrics and ROI report (297-page report)
Measuring UX and ROI (full-day course)
Myths of Calculating ROI (free article)
Don't Shame Your Users Into Converting (4-min video)
Stop Shaming Your Users for Micro Conversions (free article)
Kate's NN/g Articles and Videos (bio page)

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