NN/G UX Podcast 5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)
6 snips
Dec 4, 2020 AI Snips
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Episode notes
From UX Metrics To ROI
- UX metrics quantify aspects of the experience like time-on-task, conversions, and returning visitors to benchmark improvements.
- ROI links those metrics to business KPIs to express UX value in financial or efficiency terms.
Measure What Matches Product Purpose
- Define the product's purpose and measure UX signals that reflect that purpose, such as time-on-task or findability for an intranet.
- Track those metrics over time to show progress and quantify improvements for stakeholders.
Convert UX Gains Into Business Units
- Convert UX improvements into business units (e.g., time saved or cost savings) to make ROI meaningful to stakeholders.
- Use those conversions to estimate how design changes contribute to profit or reduced costs.