5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)
NN/g UX Podcast
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What Gets Measured, Gets Managed
Wells Fargo had a huge scandal where it came out that some of the account managers were creating accounts for people without their permission. The company was so fixated on one number, on new accounts opened. And they would fire people if they didn't meet those targets. So what we take the time to measure and to talk about does have consequences on the real life decisions that people will make.
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