5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)
NN/g UX Podcast
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The Culture Around Metrics in UX
A lot of businesses kind of, for lack of a better phrase, fetishize numbers. When they strategize, they often obsess over these increased outcomes or increased performance at all costs. I think the problem comes in when teams let the metrics make their decisions for them versus just looking at the metrics as a tool.
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