5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)
NN/g UX Podcast
Is There a Way to Communicate ROI?
I think part of the problem is that we call it ROI, to be honest. I actually wrote an article on those mistakes that people often make when they're doing these calculations. It's really just trying to communicate what is the potential monetary value. And sometimes it's monetary. Sometimes you can just express something as time saved.
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