5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)
NN/g UX Podcast
UX Metrics and Collecting ROI
In most cases, we're not doing UX work because it's nice. We're doing it because it makes sense, because it makes business sense. The problem is that a lot of teams don't do the work of actually showing that. So there are UX metrics that we can collect that describe those things and help us assess how well is this design working now.
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