5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)
NN/g UX Podcast
Introduction
Kate Moran is a Senior UX Specialist with NNG. Kate shares her insights from her latest research on benchmarking and ROI. What to think about when communicating the business value of UX? What to avoid when making metrics-based decisions? And how to ensure you're not letting the tail-wag the dog, so to speak, by letting data make your decisions for your team.
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