5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)
NN/g UX Podcast
How Do You Define ROI?
The report is kind of about two different but related things. It looks at UX benchmarking and how those metrics connect to business goals as expressed as KPIs or key performance indicators. And then the second sort of part of the report is ROI, which is return on investment.
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