Tetragrammaton with Rick Rubin James Perse
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Jan 10, 2024 James Perse, a celebrated Los Angeles fashion designer, shares insights from his journey in the industry, including his transition from aspiring hockey player to fashion entrepreneur. He discusses the impact of nature on creativity and well-being, highlighting the creation of a minimalist retreat. Perse also reflects on the evolution of his brand, which revolutionized casual luxury with high-quality, eco-friendly clothing. The conversation dives into the changing landscape of retail, emphasizing storytelling and sustainability in fashion, all while maintaining a deep connection to Californian inspiration.
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Early Entrepreneurial Start
- James Perse's summer job involved driving his father's truck and making hats for his father's store, Maxfield.
- This led to unexpected orders from Hollywood figures and marked his entry into the merchandising business.
Maxfield's Impact
- Maxfield, founded by James Perse's father in the late 60s/early 70s, was a pioneering boutique in LA.
- It introduced lesser-known international avant-garde brands to the American entertainment industry.
Troubadour Connection
- Maxfield's proximity to the Troubadour club in LA led to early adoption by musicians like Elton John.
- This connection between the store and the music scene significantly boosted the visibility of the featured brands.