Tetragrammaton with Rick Rubin

Brian Armstrong, co-founder and CEO of Coinbase, dives into his transformative experience living through hyperinflation in Argentina, shaping his views on financial systems. He shares his journey from discovering Bitcoin to creating Coinbase and its challenges in fundraising. Armstrong discusses the role of stablecoins in global payments, Bitcoin's volatility, and the evolving landscape of decentralized finance. He also touches on the future of AI in finance, his vision for NewLimit in longevity research, and the importance of regulatory frameworks for innovation.

Mike Cessario, the founder and CEO of Liquid Death, shares his visionary journey in creating a beverage brand that thrives on irreverent humor and creative marketing. He explains how entertaining advertising makes a brand memorable and distinctive. Mike reveals insights on bold campaigns, like the viral 'sell your soul' stunt, and how Liquid Death leverages social media for growth. He discusses the challenges of scaling production and crafting an engaging brand identity that feels illicit, while also turning negativity into creative content to bolster the brand's appeal.

Dan Brown, the bestselling author behind the Robert Langdon series, dives deep into his unique writing process. He discusses the moral complexities of his characters, often villains who see themselves as heroes. Exploring consciousness, Brown shares how personal grief has reshaped his perspective on life after death. He details his meticulous research methods, including on-location visits to Prague, and reveals his daily writing ritual. With a nod to the impact of censorship, he reflects on the profound conversations sparked by The Da Vinci Code.

In this engaging conversation, award-winning documentary filmmaker Nick Broomfield shares insights from his diverse career. He delves into his transformative experiences with subjects like Aileen Wuornos, exploring how trust can be built through genuine connections. Broomfield discusses his innovative approach, 'Direct Cinema,' and the challenges faced while capturing unfiltered truths, from interviews with Suge Knight to the emotional recounting of Whitney Houston's story. He also reflects on the impact of his films on both the subjects and himself, revealing the personal growth that comes from such deep investigations.

Jimmy Iovine, legendary music producer and co-founder of Beats Electronics, shares his incredible journey from working with icons like John Lennon and Bruce Springsteen to revolutionizing headphone culture with Dr. Dre. He discusses the importance of collaboration in merging art and technology, which inspired the creation of the USC Iovine and Young Academy. Iovine also reflects on his experiences during the music industry's digital transition and offers insights on building relationships in distribution, highlighting the evolving landscape of media.

Rupi Kaur, a globally acclaimed poet and author of bestsellers like Milk and Honey, dives into her creative process and performance evolution. She shares her journey from self-publishing to sold-out tours and how her work resonates with diverse audiences worldwide. Kaur reflects on balancing life as a writer, her connections with her immigrant family, and the spiritual influences in her art. She also discusses stepping back from social media, allowing for deeper creativity and connection to her roots, while teasing an upcoming blend of poetry and music.

Gavin de Becker, a renowned security expert and author of The Gift of Fear, shares fascinating insights into predicting and preventing violence. He discusses the origins and impact of his threat assessment tool, MOSAIC, and how intuitive feelings can guide individuals toward safety. Highlighting the evolution of threats in the digital age, he critically examines the role of social media and AI in radicalization. Gavin also reflects on human behavior, revealing red flags in relationships and the importance of early intervention in preventing violence.

Mike Gordon, bassist and co-founder of Phish, shares fascinating insights from his eclectic career. He recounts transformative onstage experiences, discusses the impact of rhythm on improvisation, and reveals how meditation enhances his musical flow. Gordon dives into his solo work and collaborations, reflecting on the creative tension that arises within Phish. He also highlights the festival culture and his first experience with the Grateful Dead, showcasing shared values yet distinct musical paths. A captivating exploration of music, creativity, and camaraderie!

Woody Allen, the iconic filmmaker behind classics like Annie Hall and Midnight in Paris, shares his artistic insights. He delves into the spontaneity of filmmaking, revealing how luck shaped memorable moments. Allen discusses the unique risks he took with Annie Hall's structure and his journey from stand-up to director. He reflects on fame's complexities and the emotional highs and lows of his career. With candid humor, he explores the balance of fantasy and reality in his work and the elusive nature of comedic talent.

Mollie Engelhart is a chef and regenerative farmer who transitioned from running successful vegan restaurants to founding Sovereignty Ranch in Texas. She discusses the viral fallout from a controversial family Instagram post and the cancel culture surrounding personal choices. Mollie shares her journey into regenerative agriculture, integrating animal products into her diet, and the satisfaction of growing her own food. She delves into soil health, the philosophy behind her restaurant, and offers insights on supporting local farmers and food accessibility.