Tetragrammaton with Rick Rubin Jimmy Iovine
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Nov 26, 2025 
Jimmy Iovine, legendary music producer and co-founder of Beats Electronics, shares his incredible journey from working with icons like John Lennon and Bruce Springsteen to revolutionizing headphone culture with Dr. Dre. He discusses the importance of collaboration in merging art and technology, which inspired the creation of the USC Iovine and Young Academy. Iovine also reflects on his experiences during the music industry's digital transition and offers insights on building relationships in distribution, highlighting the evolving landscape of media.
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Teach Cross‑Discipline Teamwork Early
- Teach students to collaborate across disciplines so they learn each other's language and purpose.
- Build team projects early so engineers, designers, and creatives can empathize and communicate.
Tech Firms Reshaped Media Ownership
- Jimmy predicted tech companies would buy media and control distribution, reshaping media value and ownership.
- He notes streaming platforms became powerful distributors without owning original catalogs initially.
Control Distribution To Keep Customers
- Labels should control distribution to maintain direct relationships with customers.
- Owning distribution lets artists and companies manage communication and value instead of staying wholesalers.