Tetragrammaton with Rick Rubin

Joseph Nguyen

42 snips
Jan 14, 2026
Joseph Nguyen, an author and mindfulness teacher, explores profound insights from his bestselling book, Don't Believe Everything You Think. He shares his journey from rock bottom to unleashing his intuition in writing, emphasizing the transformative power of minimal editing and questioning. Nguyen discusses his innovative marketing strategies via TikTok, shedding light on the challenges of maintaining creative control with publishers. He also highlights the importance of distinguishing intuition from fear, offering listeners a fresh perspective on personal growth.
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INSIGHT

Title Born From Intuition

  • Joseph Nguyen titled his book "Don't Believe Everything You Think" after intuition struck late in the process.
  • The title felt jarring but gentle and invited curiosity rather than selling hard ideas.
ANECDOTE

Book From Rock Bottom

  • Joseph wrote his first book after hitting rock bottom and experiencing an "egoic death."
  • He had never journaled or written before, so the book's emergence surprised him deeply.
INSIGHT

Writing As Inquiry

  • Joseph writes from questions and curiosity, not agenda, letting ideas flow with minimal editing.
  • He chooses words for their energetic feel rather than ornamental prose.
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