Tetragrammaton with Rick Rubin cover image

James Perse

Tetragrammaton with Rick Rubin

00:00

Crafting a Home-Like Retail Experience

This chapter explores the transformation of a retail store concept that emphasizes a welcoming, home-like atmosphere. It details the evolution of the brand's identity focusing on customer experience and the shift towards home furnishings, inspired by customer desires to replicate the store's cozy ambience at home.

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