James Perse
Tetragrammaton with Rick Rubin
From Hockey to High Fashion
This chapter chronicles the speaker's transition from aspiring hockey player to a key figure in the family fashion business, Maxfield. It explores the store's evolution from jeans to a prominent hub for international brands, influenced by unique family aesthetics and cultural connections. Through personal anecdotes, the speaker reflects on their journey in the fashion industry and the entrepreneurial spark ignited by their early experiences, particularly with custom hat design.
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