James Perse, a celebrated Los Angeles fashion designer, shares insights from his journey in the industry, including his transition from aspiring hockey player to fashion entrepreneur. He discusses the impact of nature on creativity and well-being, highlighting the creation of a minimalist retreat. Perse also reflects on the evolution of his brand, which revolutionized casual luxury with high-quality, eco-friendly clothing. The conversation dives into the changing landscape of retail, emphasizing storytelling and sustainability in fashion, all while maintaining a deep connection to Californian inspiration.