Tetragrammaton with Rick Rubin cover image

James Perse

Tetragrammaton with Rick Rubin

CHAPTER

Navigating Trade Shows and Financial Management

This chapter explores the speaker's journey through trade show experiences, focusing on the excitement and learning nuances of visual merchandising. It highlights the financial challenges faced during declining sales and the critical importance of inventory management and budgeting for business survival. The narrative emphasizes the balance between creative inspirations and the strategic financial decisions necessary for sustainable growth in the merchandise industry.

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