James Perse
Tetragrammaton with Rick Rubin
The Evolution of Retail and Fashion
This chapter explores the transformation of a retail business amid the rise of e-commerce and the shift towards a digital marketing approach. It highlights the importance of storytelling in establishing a cohesive brand identity while adapting to changing consumer preferences in fashion and lifestyle. The discussion includes observations on the casualization of luxury and the commitment to crafting high-quality, functional products that resonate with customers.
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