James Perse
Tetragrammaton with Rick Rubin
Crafting a Sustainable Fashion Empire
This chapter explores the strategies for building a sustainable business that emphasizes steady growth and long-term foundations over fleeting trends. The speakers reflect on their ambitions for international expansion, the intricate manufacturing processes, and the importance of authenticity in brand storytelling. Additionally, they discuss fostering a collaborative creative environment and the ever-evolving dynamics of the fashion industry influenced by youth culture.
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