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284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing

May 13, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
Beta B Companies Are Not Adapting to That Reality
02:04 • 5min
3
Attracting and Retaining the Right People
06:46 • 2min
4
The Native Digital War
09:09 • 6min
5
Goldman Sacks CEO David Solomon
15:00 • 4min
6
Digital First and Distributed First?
19:24 • 5min
7
You Don't Venture Back Topd Your v C. Incredible New Start Up
24:41 • 3min
8
Corporate Offsights Are Not About Training and Information Sharing
28:07 • 4min
9
Are You a Fucking Ceo?
32:26 • 2min
10
The Reach and Frequency Game Is Not Working Anymore
33:57 • 6min
11
Is There a New Analyst Firm?
39:44 • 5min
12
Is There a New Strategy?
44:39 • 3min
13
Why Do Them Not Do What You Have Done?
47:35 • 5min
14
Building a High Growth Company on Sustainable Unit Economics
52:18 • 1min
15
What's the Marketing Contribution to Revenue?
53:38 • 5min
16
What's the Difference Between Quanti Qualitative and Quanti Quantitative?
58:34 • 3min
17
I Don't Want Any Cack on Me, but That's a Whole Other Conversation
01:01:14 • 2min
18
What You Get When You Put That Field On
01:03:41 • 4min
19
Is There a Market Cap Destroyment?
01:07:54 • 2min
20
How to Get Conviction in Your Point of View
01:10:14 • 3min
21
The Difference Between Zalinsky Musk and Your Average Wonker
01:13:06 • 5min