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284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing

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How to Get Conviction in Your Point of View

The entire industry has been consumed by the big brand, lie bran. The way that you get conviction in your point of view and your strategy is that you talk to the customer. When i looked around in two thousand 19 and there was nobody else that was executid on linkton, well, i woas like, this is the place. This is what's going to happen. And so with very few exceptions, the vast majority of superbol lads, you might as well just take the fucken money and light it on fire for exactly that reason. Marketing is about fucking standing out. Hello. Wake wake earth to brain. Fock. But you know, this is branding

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