284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing
GTM Live
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What You Get When You Put That Field On
Criado: We publish the data. We watch companies do it. And what do you get when you when you put that field on? People fill out and tell you what created the demand, not what captured it. If i'm getting if people for us, we get forty seven % of our revenue says that they come from that they heard about us through the podcast. Another 29 % say through linked in. Then you have smaller percentages of word of mouth and community. That's where all all the revenue traces back to.
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