284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing
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Is There a New Analyst Firm?
Geyser: In the analogue world, marketers needed to use third parties in order to access their audience. Geyser: But now you don't have to go out and build a trade show booth,. So what's happening is that all those activities 18 years ago or 20 years ago would no longer exist as recently as ten years ago. He says if i'm a legendary thinker about tech, i don't need to work for fuck and gartner. If my point of view is valuable, people will pay for it in a direct consumer way. geyser: I think its it's already happening, and it's happening at scale.
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