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284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing

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Attracting and Retaining the Right People

i think that a corps component of any business being successful and continuing to grow is attracting and retaining the right people. And i'm sure all the s and p 500 companies that you're referring to, a many of them are not even thinking about this in any real way. It comes down to leveraging the same marketing principles that we would advise, or to be sass customers, to use to acquire customers. We've created a a machine, a a being that is existing beyond us because of how we approached it and the type of people that we bring in here.

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