Beta B Companies Are Not Adapting to That Reality

At least 50 % of actual decision makers in a b to b buying process are now native digitals. And companies are not adjusting to that reality because they're stuck in the old way of measuring and optimizing marketing and sales. Dark social being the fact that there's all these different word of mouth channels that have been scaled through the internet. The s and p 500 ceo is not thocking aware of this. We we have now come to a place where we think in the next a five, certainly ten, but probably five, there will be more market cap destruction in the s and p500 as a result of ignorance of the delta between native digitals and native anala sthan any