284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing
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Building a High Growth Company on Sustainable Unit Economics
There's a growth at all costs mentality of wanting to build companies as quickly as possible that are not healthy, sustainable businesses. And constantly making decisions that put the company first, and not your team or your customers. When you completely flip that pair dime and use that as your north star for decision making, you can actually create and build a high growth company,. but on sustainable unit economics. Build a place that people actually want to work at, and create a 100 % in bound customer acquisition engine.
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