

3: Laura Erdem, Account Executive, Dreamdata.io
Nov 9, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 4min
Attribution - A New Generation Machine
03:47 • 5min
Marketing Costs Us Too Much, Let's Get Rid of Them?
08:20 • 2min
What Is an Original Source?
10:21 • 3min
How to Optimize Touches in the Customer Journey
13:01 • 2min
How Much Better Is Your Attribution Rate?
14:46 • 2min
Are You Using Your Own Product?
17:12 • 2min
Are You Using LinkedIn to Find Talented Product Managers?
18:59 • 5min
Is It Too Big?
23:52 • 2min
Do You Need Customer Success?
26:00 • 2min
Is B2B the Next Biggest Market?
28:01 • 4min
Sales Led Companies Too Early to Like Marketing Attribution
31:31 • 2min
Is There a Curse in Design and Marketing?
33:12 • 4min
Leadership Lessons for Product Owners
36:53 • 4min
Are Salespeople Always Out of a Job?
41:13 • 3min
Dream Data Sales Environment
44:26 • 5min
Women in Leadership - It's All About Diversity
49:55 • 3min
How Do You Hire at the Moment?
52:54 • 4min