Marketing Costs Us Too Much, Let's Get Rid of Them?

It starts with a need for reporting who is getting what credit. But at the end of it, when you get the hang of the data, then it's more up to what actions are we to scale in order to scale revenue? If marketing is bringing top of funnel, let's scale that and bring good quality leads to sales that actually close. So optimization comes as a next step after you got your reporting in place.