Is There a Curse in Design and Marketing?

There is a, there is a specific curse in design and marketing in the sense that every executive thinks they know how to do marketing and design even though they have absolutely nothing to do with it. The only thing we knew from our data channel was like, how many visitors do we have? How many sales have been closed? And what's the conversion rate in between? Nothing else, right? That makes it super hard because as you said, what are our events bringing? What's the inbound making in the oven? I've worked in them. It's absolutely mind blowing with these companies exist.