Attribution - A New Generation Machine

Demand gen is more or less creating awareness that people who have no idea about attribution, they don't know that they need it. So if you're an entrepreneur and let's say you want to start working with Lego, you would love to work for Lego and their online department as a consultant. You figure out how do you get them into your website? First touches are happening. Okay. Did they find you in Google? Did they learn about you on the part? What cast or something like that? And then later you get a meeting with somebody from Lego totally a person you cannot tell to,. But you get an intro to the next intro to thenext intro and everything. It's when