Is B2B the Next Biggest Market?

B2C is just an esoteric horoscope show sometimes because you have to make business cases based on four executives that you talk to in an industry you have no idea about. There's just no data. So like you're building on conviction and qualitative research that cannot be backed up by quantitative analysis. And when a sales let company comes over to me and talks about, Oh, our marketing is crap and we need help on leads and stuff like that,. Then it might be one of the cases when it's still too early and to adopt an attribution platform.