How I Built This with Guy Raz
Whole30: Melissa Urban
Apr 1, 2024
Melissa Urban, Founder of Whole30, transformed a personal dietary experiment into a thriving wellness brand. She shares how eliminating grains, dairy, and sugar for 30 days drastically improved her health, leading to the creation of a best-selling book and a large following. Urban discusses the evolution of Whole30, challenges she faced during her split from her business partner, and her commitment to community-driven values. She also introduces new plant-based options, illustrating the flexibility and accessibility of her program for diverse diets.
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Quick takeaways
- Whole30 started as a 30-day dietary experiment to address health issues and evolved into a comprehensive wellness brand.
- The program emphasizes individualized dietary choices through a 30-day elimination plan based on personal reactions to specific food groups.
Deep dives
The Power of Workshops and Seminars
Melissa and Dallas' journey with the Whole30 began with a 30-day dietary experiment, eliminating grains, legumes, dairy, and most sugar. Surprisingly, Dallas's chronic shoulder pain vanished, leading to expanded interest in the impact of dietary choices on inflammation in the body. They started sharing their experience by offering seminars and workshops at CrossFit gyms, initially for free and later charging a fee.
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