How I Built This with Guy Raz Whole30: Melissa Urban
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Apr 1, 2024 
Melissa Urban, Founder of Whole30, transformed a personal dietary experiment into a thriving wellness brand. She shares how eliminating grains, dairy, and sugar for 30 days drastically improved her health, leading to the creation of a best-selling book and a large following. Urban discusses the evolution of Whole30, challenges she faced during her split from her business partner, and her commitment to community-driven values. She also introduces new plant-based options, illustrating the flexibility and accessibility of her program for diverse diets.
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Trauma and its Impact
- Melissa Urban's life changed drastically at 16 after experiencing sexual abuse by a trusted family member.
- This trauma led to a period of acting out, substance abuse, and a struggle to cope.
Addiction and its Consequences
- Melissa Urban's substance abuse escalated during college, leading her to drop out and struggle with addiction for several years.
- She hid her addiction by maintaining a functional facade while battling her inner turmoil.
The Turning Point
- Melissa's boyfriend gave her an ultimatum, leading to a moment of clarity and her decision to enter rehab.
- Her family, unfamiliar with addiction, offered support in the best way they could.