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Whole30: Melissa Urban

How I Built This with Guy Raz

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The Evolution of Whole30: From Diet to Brand

This chapter outlines the transformative journey of the Whole30 diet, tracing its shift from a strict paleo framework to a more evidence-based approach. It highlights pivotal milestones, including the creation of a comprehensive guide, successful book launch, and early brand partnerships that established Whole30's presence in the health market. The narrative also delves into personal challenges faced during this evolution, ultimately weaving professional growth with personal turmoil.

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