The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

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Apr 26, 2023
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ADVICE

Value-Driven Marketing

  • Focus on generating value in marketing, regardless of the program type.
  • Value creation leads to demand generation.
ADVICE

Customer Research is Key

  • Prioritize customer research, even if it's cumbersome.
  • It yields significant improvements in customer satisfaction, upselling, and cross-selling.
ADVICE

Research for Startups

  • Even startups with few customers can conduct customer research.
  • Mine data from review sites and use social listening for competitor insights and sentiment.
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