The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Create a Customer Journey

65% of marketers admit to not actually conducting customer research on an ongoing basis. If you are not creating customer research and spending time talking to the people that you're trying to market to, you are missing out on that 10x opportunity. So first and foremost, what you're looking to do is gather a bunch of information and start to talk to your customers,. collate that feedback and parse through it to build a customer journey.

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