The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

How to Segment Your Customers

The most important thing for segmentation is to actually make sure that as you're sending out different communications, you know where your customer is and what their level of happiness is. At Sprout we started to see some substantial customer drop off in the early days of onboarding. We used a lot of our customer research and data to use the language that our customers were using in the copy that we were writing. And this one email saw 62% of users that were dropping off logging back into the app and becoming sticky again. A persona is much more marketing-led and focused on what are the unique attributes of a certain person that will make them want to buy. Your ideal customer profile tends to

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app