The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

How to Build a Successful Customer Marketing Team

When you build a customer marketing team, it's going to be dependent on what you need and what your results are. What does this team actually need to look like? And so the first thing I would say is there are a million things that you can do. But if you chase two rabbits, they will eventually both escape. So it's really about picking that one thing.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app