The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Build a Customer Journey Map

If you have more customers, then that's where I would say interviews and surveys are great. Great customer knowledge is just as important as great product knowledge. We do so much research for our product. We need to do the same amount of research for our customers. So number two, scaling intentionally and making trade-offs.

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